STASIA SLIUSARI

ENTREPRENEUR · INVESTOR · SPEAKER · PHILANTHROPIST · PODCAST HOST

STASIA
SLIUSARI

Building companies. Connecting people. Creating opportunity.

Started at 16. Exited at 20. I’ve spent the years since building businesses, exploring international markets and learning what creates lasting value. Today, I work at the intersection of business, media, financial education and human connection.

Build things that create opportunities beyond yourself.

Stasia Sliusari portrait

FOUNDER1ST · UNFILTERED MINDS · WOMEN’S EMPOWERMENT · FINANCIAL EDUCATION

WHAT I’M BUILDING

FOUR AREAS. ONE MISSION.

Creating opportunities for people to build, grow and own more of their future.

My work takes different forms, but everything connects through entrepreneurship, financial independence, media and human relationships.

01 / FOUNDER1ST

BUILDING COMPANIES THAT BECOME MORE VALUABLE — AND LESS DEPENDENT ON THEIR FOUNDERS.

We work with B2B founders and leadership teams on strategy, growth, distribution, client acquisition, profitability, operational infrastructure and enterprise value.

EXPLORE FOUNDER1ST →
02 / UNFILTERED MINDS

THE CONVERSATIONS I WISH I’D HEARD AT 17.

Conversations with entrepreneurs, investors, operators and unconventional thinkers about the decisions, mistakes and relationships behind the version of success the world usually sees.

WATCH UNFILTERED MINDS →
03 / WOMEN’S EMPOWERMENT

MORE OPPORTUNITIES. MORE OWNERSHIP. MORE WOMEN AT THE TABLE.

I’m involved in initiatives and projects across the United States, Canada, Europe and Latin America, with a particular interest in entrepreneurship, financial independence and women’s economic opportunity.

EXPLORE MY MISSION →
04 / FINANCIAL EDUCATION

MAKING MONEY AND UNDERSTANDING MONEY ARE DIFFERENT SKILLS.

After my first business exit, I discovered how much I still had to learn about managing and growing wealth. That experience shaped my interest in making financial knowledge more accessible.

EXPLORE THE MISSION →

THE STORY SO FAR

I STARTED AT 16.
BUILT. exited.
THEN QUESTIONED EVERYTHING.

I built businesses to create freedom. Travelled the world to find perspective. And somewhere along the way, life taught me that success means very little without purpose.

This is the story of how my definition of success changed — and what I'm building because of it.

↓ The Journey
  1. 16 YEARS OLD

    MY FIRST BUSINESS

    I started before I knew what I was doing.

    • I grew up in Italy, raised by nuns. Discipline, faith and structure shaped my earliest years — long before business ever did.
    • At 16, I moved to London, where I launched RealLead, a marketing agency serving the real estate industry.
    • Built from scratch. Learned sales, marketing, client acquisition and operations by doing.
    • Won. Lost. Repeated. Made money, lost money, made mistakes — and learned more from real experience than any classroom could have taught me.
    • Discovered the power of ownership: entrepreneurship isn’t just about making money. It’s about creating opportunities, taking control of your future and building financial freedom.
    • The biggest lesson? You don’t need to have everything figured out to start. You figure it out by starting.
    Stasia as a young girl at her first communion in Italy
  2. 17 YEARS OLD

    FROM SERVICES TO TECHNOLOGY

    I realized that building a business and building an asset are two different things.

    • Started developing proprietary software alongside RealLead to automate processes and scale operations.
    • Shifted my focus from selling services to building technology, systems and scalable infrastructure.
    • Learned how technology could reduce operational dependency, improve margins and increase enterprise value.
    • Discovered the power of owning assets rather than relying solely on selling my time and services.
    Stasia seated at a panel during a business event
  3. 20 YEARS OLD

    THE EXIT

    I knew how to make money. I had no idea how to manage it.

    • Sold my first business to private equity at 20.
    • Packed my bags and started travelling the world, exploring new cultures, markets and opportunities.
    • Discovered that building a successful business and building personal wealth require two very different skill sets.
    • Made expensive financial mistakes that completely changed my understanding of money, wealth and financial independence.
    • Developed a passion for financial education and empowering others, especially women, to take control of their financial futures.
    • The biggest lesson? Making money creates opportunities. Understanding money creates freedom.
    Stasia seated with a group at a formal dinner
  4. 21 YEARS OLD

    BUILDING AGAIN

    New businesses. New markets. Bigger ambitions.

    • Founded YouNotUs, leveraging my marketing experience to build and scale B2C e-commerce businesses.
    • Expanded into new industries and international markets, experimenting with different business models and growth strategies.
    • Worked alongside founders and companies backed by investors such as Y Combinator and Sequoia Capital.
    • Deepened my expertise in distribution, consumer psychology, customer acquisition and scalable business models.
    • Learned that building a successful business isn’t just about having a great product. It’s about creating the systems and distribution needed to scale it.
    Stasia presenting her Growth Blueprint on a group call
  5. 22 YEARS OLD

    THE WORLD BECAME MY CLASSROOM

    Opportunity has no borders. Neither should ambition.

    • Built a life across continents, travelling and exploring business ecosystems throughout the US, Europe, Asia and Latin America. Traveled and lived across over 28 countries.
    • Studied different markets firsthand, discovering why strategies that succeed in one country can fail completely in another.
    • Learned how culture influences consumer behaviour, negotiation, trust, leadership and business relationships.
    • Developed a global perspective on entrepreneurship, identifying opportunities beyond geographical boundaries.
    • Realised that some of the most valuable business lessons aren’t learned in boardrooms, but through people, cultures and experiences.
    Stasia exploring a landscape abroad
  6. 23 YEARS OLD

    When everything changed

    I had spent years chasing success. Then life made me question what success actually meant.

    • I was in South Korea, preparing to travel to China for six months of training with Shaolin monks, when I lost my sister just before Christmas.
    • Her passing changed everything. I began questioning my ambitions, my relationships, how I spent my time and what I truly wanted from life.
    • Asked myself one question: "Am I genuinely fulfilled?" The answer was no. I realised that achieving more meant very little if I wasn’t creating meaningful value for others.
    • Five months later, my journey took me to Colombia, South America, where new people, cultures and life experiences continued to reshape my perspective.
    • Became increasingly passionate about empowering women, particularly through entrepreneurship, financial education and access to opportunities.
    • Made a conscious decision to build a life and businesses centred on people, meaningful relationships, freedom and lasting impact.
    • The biggest lesson? Success means very little if you don’t find meaning in what you build and the lives you touch.
    Stasia holding a China visa application and a coffee while travelling
  7. UNFILTERED MINDS

    CONVERSATIONS THAT MATTER

    Some ideas never leave you. They wait until you’re ready to bring them to life.

    • Launched my first podcast at 17, then stopped. Looking back, it was one of my biggest mistakes and taught me the value of consistency and long-term thinking.
    • Years later, returned to that original idea with a different perspective, shaped by entrepreneurship, personal loss, and experiences across the world.
    • Created Unfiltered Minds — my return to that idea: raw, meaningful conversations with entrepreneurs, investors, operators and unconventional thinkers about business, money, failure, relationships, ambition and everything behind the version of success the world usually sees.
    • Because the most valuable lessons rarely make it into the headlines.
    • Today, Unfiltered Minds and Founder1st are my two primary focuses, alongside my advocacy for women’s empowerment and financial education.
    • We teach women to earn. We need to teach them to own — more knowledge, more ownership, more choices.
    • Working towards one ambitious mission: empowering one billion people through education, financial literacy, and technology, by sharing knowledge, creating opportunities, and making valuable conversations accessible to everyone.
    • The bigger vision? Turn conversations into knowledge, knowledge into action, and action into opportunities for millions.
    Stasia recording an Unfiltered Minds conversation
  8. FOUNDER1ST

    I realised that growing revenue and building a valuable company are two very different things.

    • After years of building businesses and working with founders across different industries and markets, I became fascinated by what truly drives enterprise value.
    • Marketing taught me how to generate demand. Building businesses taught me that demand means very little without the infrastructure to support it.
    • Discovered that marketing and customer acquisition are only pieces of the puzzle. Sustainable growth requires strategy, profitability, strong leadership, and scalable infrastructure.
    • Founded Founder1st to work with B2B founders and leadership teams on the bigger picture: positioning, client acquisition, distribution, strategy, profitability, operations, leadership and enterprise value.
    • Brought together strategy, growth, technology, AI, and operational execution to help companies reduce founder dependency and create long-term enterprise value.
    • The objective isn’t simply to help companies grow. It’s to help founders build businesses worth owning — and potentially worth acquiring.
    • Built Founder1st around one philosophy: build a business that gives you freedom, not one that owns your life.

THE BIGGER MISSION

WHEN WOMEN UNDERSTAND MONEY, GENERATIONS CHANGE.

Financial literacy isn’t just about money. It’s about freedom, security, opportunity, and the power to change the future of an entire family.

$60 trillion

The estimated global financial assets controlled by women in 2023, according to McKinsey.

$34 trillion

The financial assets women are projected to control in the United States alone by 2030.

$1.48 trillion

The estimated financing gap faced by female entrepreneurs in developing countries, according to the International Finance Corporation.

20%

The potential increase in global GDP from closing gender gaps in employment and entrepreneurship, according to the World Bank.

We are witnessing one of the largest shifts in financial power in history.

But behind these trillions is a much bigger question.

What happens when women have access to money but lack the knowledge, confidence, or opportunities to make the most of it?

I experienced this firsthand. When I sold my first business at 20, I knew how to generate revenue. I didn’t know how to manage, protect, or grow the money I’d earned.

I made expensive mistakes. And I realised that financial education isn’t something we should discover only after losing money.

More importantly, this isn’t just an issue for entrepreneurs or high-income women. It’s relevant to every woman, regardless of her background, income, education, or circumstances.

Because when one woman becomes financially literate, the impact can extend far beyond her own life.

  • A mother who understands budgeting, saving, and investing can build financial security for her children and teach them financial skills from an early age.
  • A young woman who understands money can make informed decisions about her education, career, relationships, and future without being entirely financially dependent on someone else.
  • A wife or partner with financial knowledge can contribute to household decisions, prepare for emergencies, protect her family’s assets, and plan for retirement.
  • A daughter who learns to invest early can benefit from decades of compound growth and potentially change her family’s financial trajectory.
  • A woman rebuilding her life can use financial knowledge to establish independence, protect herself against financial vulnerability, and create new opportunities.

One financially educated woman can influence an entire household. That knowledge can then pass to her children and future generations.

Financial literacy alone cannot eliminate inequality or guarantee wealth. But combined with access to education, employment, capital, and technology, it can give women greater control over their economic futures.

This isn’t just about closing a financial gap. It’s about expanding human potential.

Through my involvement in projects across the United States, Canada, Europe, and Latin America, I’m committed to expanding access to financial education, technology, and economic opportunities for women from all walks of life.

My ambition is to contribute to a world where financial independence is not determined by gender, geography, family background, or the opportunities someone was born into.

One mission. One billion people. Generations of impact.

Empowering one billion people through education, financial literacy, and technology, with a particular commitment to advancing women’s financial independence.

Educate a woman. Expand her choices. Empower generations.

EXPLORE THE MISSION →

GLOBAL PERSPECTIVE

ONE WORLD. ENDLESS PERSPECTIVES.

I don’t believe your opportunities, ambitions, or freedom should be limited by geography.

Travelling across continents, building businesses in different markets, and connecting with people from all walks of life have fundamentally shaped how I see the world.

Different markets taught me about business. What works in the United States may fail in Europe. What succeeds in Latin America may require an entirely different approach in Asia. Opportunity is everywhere, but understanding local markets makes the difference.

Different cultures taught me about people. Beyond language and borders, I discovered the importance of relationships, trust, empathy, and understanding perspectives different from my own.

Different experiences redefined success. I learned that building wealth means little if you don’t have the time, independence, or freedom to enjoy it and share it with others.

Living globally taught me the value of choice. The ability to build across borders, explore new opportunities, form meaningful connections, and create a life aligned with my values.

My philosophy? Build without borders. Stay curious. Put people first. Create opportunities wherever you go.

Because true freedom isn’t about belonging to one place. It’s about having the freedom to choose where you belong, what you build, and the impact you leave behind.

Stasia travelling outdoorsStasia on a mountain walk
Stasia looking out over a lake

WHAT I BELIEVE

PEOPLE FIRST. ALWAYS.

01

PEOPLE OVER PROFITS

Money is a tool, not the destination. Relationships, meaningful experiences, and the lives we impact are what ultimately matter.

02

HUMAN TO HUMAN

Behind every business, investment, transaction, and opportunity is a human being. Lead with empathy, build genuine relationships, and never forget the people behind the numbers.

03

OWNERSHIP CREATES FREEDOM

Build skills. Own assets. Create opportunities. True wealth is having the independence to make your own choices and live life on your own terms.

04

THE WORLD IS YOUR CLASSROOM

Stay curious. Challenge your assumptions. Learn from different people, cultures, industries, and perspectives. Growth begins when you step beyond what you already know.

05

REPUTATION COMPOUNDS

Revenue can fluctuate. Trust compounds. Keep your word, act with integrity, and build relationships that last longer than any business deal.

06

BUILD BEYOND YOURSELF

Success means little if it only benefits you. Create businesses, share knowledge, and open doors that allow others to succeed. The greatest impact is what continues long after you.

07

GIVE MORE THAN YOU TAKE

Philanthropy isn’t just about donating money. It’s about using your time, knowledge, resources, and influence to make the world better. Support education, empower women, expand opportunities, and invest in people who might otherwise never get the chance.

THE PHILOSOPHY

Build wealth to create freedom. Use freedom to create opportunities. Use those opportunities to make a difference.

Because the ultimate measure of success isn’t what you accumulate. It’s what you contribute.

NOTES FROM STASIA

LESSONS I LEARNED THE EXPENSIVE WAY.

On building valuable businesses, creating wealth, and designing a life worth living.

I started my first business at 16, sold it at 20, and spent the years that followed building, failing, travelling, and learning from people across the world.

Some lessons made me money. Others cost me money, time, relationships, and opportunities. All of them changed how I think.

NOTES FROM STASIA is where I share what I’ve learned and what I’m still figuring out.

START WITH THE FIVE LESSONS I WISH I’D KNOWN BEFORE MY FIRST EXIT.

Five lessons on business, money, ownership, and life that would have saved me years of mistakes.

Free. Personal. Occasional. Written by me. No spam. Unsubscribe anytime. By subscribing, you agree to receive Notes from Stasia.

ONE LIFE. A VERY BIG WORLD.

BUILD THINGS.
MEET PEOPLE.
EXPLORE THE WORLD.
CREATE OPPORTUNITY.

You don’t have to build your entire life around one country, one company, one career or somebody else’s definition of success. The world is a pretty incredible place. Go see what it can teach you.